[122] Organically Growing a Health Brand to $40k/month with Instagram: Maddie Miles, founder of Peace Love Hormones
Maddie Miles is the founder of Peace Love Hormones, a brand centered around women's health, hormones, and fertility. In this episode, Maddie shares her journey of self-discovery, from starting as a health and wellness blogger and growing her product line to $40,000/month organically with Instagram. Throughout the episode, Maddie emphasizes the importance of being authentic on social media and strategies for building community & engagement.
Maddie also reflects on the challenges and growth of her business, from hiring professionals for ads and other areas of the business, to transitioning from doing everything herself to delegating tasks and leading a team. She stresses the significance of self-care and not overworking oneself, believing that limited mental capacity should be dedicated to critical work for faster growth. Finally, Maddie shares her passion for natural medicine and her dedication to educating others about menstrual health and the effects of hormonal birth control.
We cover all this and more:
[00:01:54] Maddie’s career as a clinical herbalist
[00:05:13] Self-funding a successful wellness consumer product brand
[00:14:13] Scaling her business from $0 to $40,000/month
[00:18:09] Why Maddie doesn’t run ads
[00:22:20] Maddie’s top 3 strategies for growing her audience to 64,000+ on Instagram
[00:30:19] "Don't overwork, commit fully, and delegate"
[00:33:06] Outsource logistics, prioritize self-care, and hire help.
[00:37:38] Networking, learning, and mentoring options for entrepreneurs.
[00:40:54] Connect with Maddie Miles on social media.
Join us on this episode of ELEVATE as we learn from Maddie's experiences and gain insights into building a successful business while prioritizing self-care and authenticity.
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